Loma Classic Hair Care Products

Aloe Vera Gel
From its very beginning in 1989, LOMA has pioneered the use of pure Aloe Vera Gel as a base for their products. Certified by the International Aloe Counsel, their specifically chosen high potency blend is as active as a fresh cut aloe vera leaf. This pure Aloe Vera base acts as a healing and soothing catalyst to the skin and hair.

Lavender Extract
Therapeutically, lavender is one of the most well known, reparative and healing extracts available. Restorative, nourishing, and soothing are only a few of this flower's many beneficial properties to promote healthier hair, scalp, and skin.

CRS Advanced Protein System
This unique system of 6 naturally occurring proteins driven by Alpha Hydroxy Acids enables the deepest penetration into the inner most layers of the hair's structure. This advanced system of molecular weights range from 150-1800 for a complete rebuilding effect on all of the hair's layers.

• Sulfate free cleansing since 1989
• Color friendly and always guaranteed
• Salon and Spa exclusive
• Never any animal testing
• You can trust LOMA products to be as kind to our world as they are to your hair and skin.

• Keratin Amino Acids (from human hair)
• Apricot Amino Acids
• Maize Gluten Amino Acids (from corn)
• Hydrolyzed Soy Protein
• Carrot Amino Acids
• Hydrolyzed Whole Wheat Protein

awareness™
Daily Shampoo
Nourishes and cleanses naturally, leaving hair full and shiny. For all hair types.

perspective™
refreshing shampoo
Purifies the hair and invigorates the scalp. Also a great body wash. For all hair types especially fine and thinning.

simplicity™
moisturizing shampoo
Replenishes moisture and restores the hair's natural balance. Also effective on dry scalp. For all hair types especially chemically treated.

objective™
clarifying shampoo
Removes impurities, chlorine and build up, leaving hair full and manageable. For all hair types especially fine and limp. Also a great swimmers shampoo.

glide™
detangling conditioner
Adds fullness, protects from thermal and chlorine damage. For all hair types especially fine and limp.

enable™
daily conditioner
Protects, detangles, and prevents static, leaving hair soft, silky, and manageable.

expect™
Instant moisturizer
Nourishes, rehydrates and adds protection from chemical services. For all hair types especially color treated and permed.

intensity™
deep conditioner
Penetrates quickly to reconstruct, strengthen, and restore the hair back to a healthy manageable condition. For all hair types especially dry and brittle.

intent™
volumizing cream
Conditions, adds volume, control, and shine. For all hair types.

imply™
molding creme
Gives volume, texture, control, and separation. For all hair types.

vital force™
firm hold hair spray
Provides all day hold with incredible shine.